Nuttersons can help create you a unique conversion strategy that will help improve the performance of all your digital assets whether it be through your website, landing page performances or email marketing campaigns.
Allowing businesses to reach out and connect with potential prospects and existing customers in a highly targeted way is why email marketing remains as one of the most powerful channels available to the modern marketer.
Email marketing is a cost-effective tool that every business should be using as all emails can be personalised to a customers action so every aspect of communication is relevant to their particular interest.
There is no formula for the perfect email – Authentic and honest messaging works.
Steven Parry
Technical Director
Email marketing is about more than just sending strategic emails every now again. It is about managing communications with customers in a way that also allows you to manage their expectations.
From general messages to newsletters to special promotional ads, email marketing is a very effective tool every business should utilise. The benefits of a strategic email marketing campaign are numerous.
Our email marketing services will help you:
Create customised emails
We can help you build a personalised email campaign that allows you to speak to your customers in a personalised way that’s not possible with other marketing channels and avenues.
Produce professional designs
We will be able to create bespoke emails which look professional but are in keeping with your business’ brand through your own content and various graphical elements. These emails templates can be custom built or created through online email builders such as MailChimp, Constant Contact and ConvertKit.
Offer tailored solutions
We can tailor your email marketing campaign to fit your business’ needs, budgets, resources and objectives.
Remain cost-effective
We can run you a cost-effective email campaign so you can make the most of your marketing budget and get high return on investment.
Encourage high engagement
We will create you a reliable communication channel which will enable you to interact with consumers frequently to keep them engaged with your business and further strengthen relationships in order to aid retention.
Attain measurable results
We can measure any marketing campaigns success through valuable metrics which include delivery rates, click-to-deliver rates, open rates and retention rates in order to monitor and track which information customers are most responsive to.
Refine any future campaigns
Once we have attained and gathered the results from the campaign we will be able to put together a refined plan which will be put into effect in the next campaign in order to maximise its success.
Because Nuttersons goal is always to ensure your online success, we take advantage of email marketing for the benefit of each of our clients. We utilise a number of email tools to manage communications between you and your customers.
Nuttersons email marketing services include the following:
Identifying your demographics
We can help you establish your business’ target audience in order to send out targeted messages and increase the response rate.
Acquiring and maintaining lists
We obtain and manage email lists to ensure that email campaigns are reaching their intended audience in order to optimise the chances of receiving results.
Designing newsletters
We will incorporate all your brand elements in order to increase brand visibility and awareness.
Creating and optimise landing pages
We will design and implement tailored landing pages during email campaigns to encourage your visitors to take a specific action.
Managing campaign
One of our team members will advise you on how to manage your own email campaign and make you an expert in all things email marketing related.
Reviewing analytics
We will be able to draw precise and valuable metrics such as open rates, delivery rates, click-to-deliver rates and retention rates in order to review and refine the campaigns performance.
Refining future campaigns
Through the analytics and data we acquire we will be able to identify and implement any changes which could have a positive impact and execute them across any future campaigns to ensure success.
With all new photographs, our website now stands out from the competition and most importantly customers are more engaging on social media due to the variety of visual assets!
Alex Key, Physio123
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Identifying
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Acquiring
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Designing
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Creating
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Reviewing
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Managing
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Refining
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